Eudon Choi-a young designer who has been steadily building his reputation on cocoon lines, sleek shapes and a sense of futurist austerity, yet for his FW13 collection be bought an aesthetic of Russian romance to the ever-anticipating audiences in his London show this February. "For me the real focus was to keep the signature, but the main starting point was actually the Swarovski sponsorship which really inspired the romantic element in the collection like the crystals," said Choi, who also noted Russian costume as the basis of new shapes and elements fullfilling his collection; bloom-filled headwer and full cocooned skirts adorned his blushing collection. "It has the hardness and the softness," went on Choi, who elaborated that this was a season of firsts and change, a new chapter in fashion and a new chapter in the book Eudon Choi has opened.
The main reason why I love London Fashion Week as aposed to the more prestigious of the events is simply because of the discovery and unveiling of new young talent-they emmerge as bright, exciting and unexpected flowers in the fashion Garden of Eden, blooming with innovation and austerity, ready an awaiting their debut which is exactly what has drawn me to Eudon Choi. He mastered it in rosewater and Persian blue.
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